Mock Pinterest Ad Campaign

Assigned project from UO’s Ad club After Hours: This was my first ever time creating an campaign from insights. Me and my partner chose the company Pinterest. The insight is that Pinterest wanted to change their audience from being Mom mood boards and extend the platform’s reach to Gen Z. My role in this project was a designer and copywriter. The poster you see before you was designed by me :) The strategy portion such as the Insight, Brief , and Big Idea was created by Diego Flores. This experience taught me that creating the idea itself and having it be very understandable is the most important part of an advertising campaign. It is a lot easier with a larger team because you can bounce ideas off each other.