Mock Pinterest Ad Campaign

1. State the Problem

Pinterest was widely perceived as a platform for “mom mood boards,” limiting its relevance and growth with younger audiences. The brand needed to reposition itself to better resonate with Gen Z.

2. Data / Insight

The key insight was that while Gen Z values creativity, self-expression, and inspiration, they don’t see Pinterest as a space designed for them. Pinterest’s challenge was to extend its reach without losing its core identity.

3. What the Team Did

Our team developed a full advertising campaign grounded in this insight, creating a clear strategy and visual execution aimed at reframing Pinterest as a Gen Z–relevant platform.

4. Attributes to the Team

The strategic components of the campaign—including the insight, creative brief, and big idea—were developed by Diego Morales.

5. My Contribution

I served as the designer and copywriter for the campaign. I designed the poster shown and contributed to crafting messaging that aligned with the Gen Z repositioning. This project taught me that a strong, clearly communicated idea is the foundation of any successful advertising campaign—and that collaboration makes refining those ideas much more effective.